baked by britt
project scope
Brand Design
location
Hamilton, NZ
before
Britt can bake! Everyone who's tasted her cakes know it. Beyond word of mouth and the occasional Instagram post.... Britt had no brand. No visual identity to solidify "this is a real business." She's got the talent, and the desire to take it somewhere.
after
Full brand identity, built from scratch. Logo suite with personality to spare. Art-deco typography, punchy red and pink tones, lavender accents. Playful illustrations and a bold visual language. Packaging direction and business card design. Social media templates ready to post...a brand that matches the cake inside the box!
objective
Turn a side hustle into something real. Build a brand identity that would stop the scroll on social, feel unmistakably Britt, and give her the confidence to show up consistently and start taking herself seriously as a business owner.
