BrightFuture

Full brand strategy: market insights, persona development, positioning, creative direction. Logo suite, typography, colour system and brand pattern.
Custom illustrations that connect with a younger audience. Visual assets across digital, OOH advertising, and social.
A brand built to compete in two markets... and win the attention of the generation that needs it most.

after

Build a brand to cut through in both the Australian and New Zealand markets and speak directly to a generation that's sceptical of traditional finance. Their strategy needed to define the positioning clearly, nail the audience personas, and give the creative direction somewhere to go. Translating all of that into an identity that felt fresh & high trust. 

objective

An exciting fintech on a mission to help young Kiwis and Aussies actually get on top of their money. AI-powered, personalised, built for Gen Z and young millennials. But BrightFuture had no brand yet. No positioning. No visual identity to differentiate in a market that already has plenty of "smart money" apps competing for the same audience.

before

Sydney, NSW, Australia

location

Brand Strategy | Brand Design

project scope

you need a brand system that works

you don't need another logo

let's talk