confinement
Repositioned from "intimidating escape room" to immersive, playful adventure. Full brand strategy to anchor the growth phase. Logo suite built to flex across locations, signage, merch, and social. Custom type, colour, and illustration system. Scalable assets ready for Hamilton, TaupÅ... and wherever comes next!
after
Confinement didn't need a tweak. They needed a proper strategic foundation that would support the brand as they plan to scale to new locations. The goal was to shift perception, unify their identity, and give the business a brand that could grow with them. Not just a new logo. A whole new lens.
objective
Great experience. Tired brand. Their visual identity hadn't kept up with business, Inconsistent across locations and accidentally reading as "dark and scary". Families, corporates and first-timers confused before they walked in the door. With expansion on the horizon, the gap between the experience and the brand was impossible to ignore.
before
Hamilton & Taupo, NZ
location
Brand Strategy | Brand Design
project scope
