magnolia
Full brand identity, built from scratch. Logo suite with botanical shapes and confident, clean lines.
Duotone colour system: earthy organic tones meets contrasting neon. Modern typography bridging nature and tech. Pattern system and editorial layout direction.
Digital graphics and social media templates, ready for launch.
Duotone colour system: earthy organic tones meets contrasting neon. Modern typography bridging nature and tech. Pattern system and editorial layout direction.
Digital graphics and social media templates, ready for launch.
after
Build a brand that bridges two worlds without feeling like it's having an identity crisis. Warm enough to attract the hobbyist. Smart enough to signal AI-innovation. A duotone palette was non-negotiable: one grounded, one neon. The design challenge was to ensure this felt intentional.
objective
A brand new platform. With no existing identity or visuals, Magnolia was an exciting concept to bring to life. Magnolia are an AI-powered e-learning platform for hobby gardeners: think plant problem-solving, a digital library, and a community of people who love to grow things. The brief had built-in tension: organic and earthy, but sharp and tech-forward.
before
Sydney, NSW, Australia
location
Brand Design
project scope
