MBp Advisory

A sharp brand, clear market position, and a marketing strategy built to perform. MBP emerged with a defined ICP, aligned offer suite, focused messaging, and a clear roadmap for where to invest effort. Chris began actively showing up on LinkedIn, generating significant reach and high-value VCFO leads directly from the strategy. 

after

Create a clear strategic foundation for the next stage of growth. Define MBP’s ideal customer, understand what those customers actually need, and align the offer around those needs. Then build a focused marketing approach which clarified what to say, where to show up, and which channels and activities were worth investing in. Plus a fresh sparkly new visual identity to take the brand forward.

objective

A strong business with a brand that had been left behind. MBP hadn’t touched its brand in ten years, and its marketing strategy had been sitting untouched for three. Without creative capability in-house, previous agency experiences had been expensive and frustrating. They knew they needed to evolve, but lacked the clarity on who they were targeting, what to say, and where to focus their efforts.

before

Taupo, NZ

location

Brand Strategy | Brand Design

project scope

you need a brand system that works

you don't need another logo

let's talk