Full brand strategy: positioning, audience, offer architecture. We restructured his value ladder with a clear mid-funnel offer.
Brand uplift: refined logo suite, updated colour and typography. Social media toolkit with templates, messaging angles, and content prompts. The result: he converted a $3k client within one week.
Brand uplift: refined logo suite, updated colour and typography. Social media toolkit with templates, messaging angles, and content prompts. The result: he converted a $3k client within one week.
after
Get back to basics. Rebuild his offer ecosystem so there was a logical path for clients to say yes: a mid-level entry point (the $ value of 2x sessions) creditable toward his 12-week pathway. To bridge the gap between his low-ticket content and his full programme. Then translate his strategy into a visual identity that finally matches his quality.
objective
Sam had done the work on himself. NLP certified, master hypnosis trained, genuinely great at what he does. But his brand was doing him a disservice. His visuals were inconsistent, his offers jumped from $20 to $3k with nothing in between... and selling felt harder than it should. The gap wasn't his skill. It was clarity.
before
Sydney, NSW, Australia
location
Brand Strategy | Brand Design
project scope
Sam henderson coaching
