she by helen
project scope
Brand Design
location
Sydney, NSW
before
Sydney Hair Extension (SHE by Helen Konjo) is a Sydney-based luxury hair extension specialist delivering premium, high-touch results. Her brand, however, didn’t reflect her quality. It was ‘everyday’ rather than elevated.
after
Refined, minimal wordmarks.
Elevated typography.
Softer, more intentional colour palette, bold teal accent
Custom brandmark for subtle pattern and detail
Elevated typography.
Softer, more intentional colour palette, bold teal accent
Custom brandmark for subtle pattern and detail
objective
SHE needed an aesthetic uplift. Rather than diving into a strategic overhaul, we renamed and refined Helen’s brand to align with her clientele. Moving the brand from generic salon to modern, luxury beauty.
