Full brand identity with refined botanical direction.
Custom illustrations featuring WA native flora.
Typography, colour system, graphic elements, and iconography.
Packaging design across the product range.
A brand that finally looks as premium as what's inside the bottle.
Custom illustrations featuring WA native flora.
Typography, colour system, graphic elements, and iconography.
Packaging design across the product range.
A brand that finally looks as premium as what's inside the bottle.
after
The natural skincare market is crowded. "Clean" and "botanical" aren't enough on their own. The brief: build a brand identity that felt distinctly Western Australian, premium without being cold, and visually sophisticated enough to stand out at shelf and online. Every element had to earn its place.
objective
A premium natural skincare brand rooted in the wild beauty of Western Australia. Native botanicals like Kangaroo Paw, Quandong, and Kakadu Plum are unique ingredients. Wildflower & Coast had an opportunity to use their location and unique approach placing local botanicals as their hero.
before
Perth, WA, Australia
location
Brand Design
project scope
Wildflower & Coast
